I was born and raised in Bilbao, where I also learned to cook—which probably explains why I always bring the best homemade meals to the office.

Later, I moved to Madrid to study at Miami Ad School, where I spent two intense years, including a winter stint in New York. After surviving that, there’s little that can dampen my spirits.

Throughout my career at various agencies, I’ve learned to count to ten (or more) before reacting to a client’s thirty-ninth revision. Working with people from diverse backgrounds has taught me how to manage pressure and ensure everything falls into place when it needs to, without losing track of time.

Since 2025, I’ve been very happy to be part of the teaching team at Voxel School, where I teach Graphic Design and Motion Graphics in an official undergraduate degree program, as well as Art Direction and Advertising Creativity at Master’s level. Sharing knowledge, learning from students, and staying connected to new ways of thinking has become one of the most rewarding parts of my professional life.

Outside of work, I find time to explore my creative side through painting, creating Instagram filters, and indulging my fascination with true crime documentaries. Oh! And I also artistically represent several of my artist friends. :)

And I design my own nails. You’ll understand when you see them.

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