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In collaboration with the FAID Foundation, we launched a movement to empower young people to overcome bullying through sports: Sport VS Bullying.

This initiative was introduced at the national boxing championship in a unique and impactful way: three boxers abandoned their usual nicknames and competed under the same insults that thousands of children face daily.

With a zero-budget campaign, we reached 49 million unique users and generated over €1,000,000 in earned media value.